From human insight to demonstrable impact.

Can riders feel the difference between carbon and titanium?

For the first time in the world we measured on the bike - out on a forest trail - whether riders experience more wellbeing on titanium than on carbon. A real-world field study with Pilot - Titanium Bicycles, where brain, experience and material meet.

A world first: EEG measured on the bike, out in the field.

What happens in the brain during a supercar experience?

A supercar experience is about anticipation, emotion, attention, status, sensory intensity and memory. Neurofactor measured participants during a real-world supercar experience, connecting brain response to the way people experience high-performance driving.

Why real art moves the brain differently

What happens in the brain when someone experiences original art in a museum - and how is that different from looking at a reproduction? In the Mauritshuis research around Girl with a Pearl Earring, Neurofactor investigated the neurological response to authentic art in a real museum context.

Neurological response to authentic art measured in a real museum context.

The world's first office designed with neuroscience

A workplace shapes workload, attention, wellbeing, collaboration and how people experience their day. With the Neuro Office / Neural Workplace concept, Neurofactor helped develop a workplace based on the people using it and the conditions needed for better performance and wellbeing.

Measuring fear where research usually cannot go

Can repeated exposure to an extreme situation help someone overcome fear? Neurofactor measured the brain during skydiving with EEG - bringing neuro measurement into a setting where the emotional response was real, intense and impossible to recreate in a traditional lab.

Using neuro insights to improve webshop performance

For ViveleDon, Neurofactor applied neuro insights to improve online experience, proposition and customer response. The work supported broader optimisation of the customer journey and webshop experience. In the period of these improvements, ViveleDon saw significant growth and later gained recognition for its customer experience and quality.

Revenue growth · Customer experience

Attracting the right talent with neuro-recruitment

OpusFlow needed hard-to-find Dutch-speaking engineers and German-speaking sales talent. Using neuro-recruitment, Neurofactor helped sharpen the associations, positioning and attraction strategy needed to reach the right candidates more effectively - reducing wasted effort and improving recruitment response.

Candidate attraction · Lower recruitment waste

Understanding what watch buyers really want to see

For Certina / Swatch Group, Neurofactor researched the associations and visual priorities behind a new product launch and website experience. The research helped reveal which product elements mattered to watch buyers and supported a sharper understanding of target group potential.

52% fewer drop-offs on the checkout page during the period of these improvements.

Which unconscious barriers hold back visitors at sports events?

At two sports events, Neurofactor used behavioural observation and AI attention analysis to examine how routing, choice, price communication and sensory cues shape buying behaviour around food, drink and merchandise.

Experience design

Understanding why winter tourism creates value

Austria Tourism wanted to better understand the associations behind winter sports, travel experience and perceived value. Neurofactor investigated the target groups, emotional associations and experience factors that influence how people perceive winter tourism - and how these factors contribute to value perception.

Audience insight · Experience value

What makes a city attractive for international conferences?

The Hague & Partners asked Neurofactor to uncover the associations behind organising large-scale conferences - both in general and specifically for the city of The Hague. The findings helped explain how organisers perceive the city, what matters in destination choice and how positioning can be sharpened.

Strategic positioning · Event decision-making