Explore how Neurofactor applies neuroscience, profiling and behavioural science to real-world challenges in marketing, sales, recruitment, experience, workplace, culture, mobility and more.
Some cases prove what is possible when ordinary research is not enough. Others show how behavioural insight can be translated into practical decisions, stronger strategies and measurable business outcomes.
Filter by application, method, sector or outcome.
World-first research · Real-world EEG · Business outcomes · Marketing, recruitment, experience and workplace
Neurofactor cases show how brain data, behavioural science, profiling, market data and business data can be used to understand what people notice, feel, associate and decide.
Our work ranges from world-first research in museums, workplaces, supercars and extreme real-world environments to business cases in e-commerce, recruitment, product launches, tourism, city positioning and customer experience.
The common thread: when the outcome depends on human behaviour, better evidence leads to better decisions.
Some questions cannot be answered with standard research. Neurofactor has applied neuroscience in environments and situations where the human response had never been measured this way before.
Cases are not created to stay in a report. The value lies in how insights are translated into marketing, sales, recruitment, experience, workplace and strategic decisions.
Human behaviour does not always happen in a lab. Neurofactor measures people in the environments where attention, emotion, trust and decisions actually emerge.
Neurofactor's work spans culture, mobility, tourism, luxury, retail, recruitment, workplace, public sector, events and experience design.
Some projects are more than case studies. They are proof that neuroscience can be applied in places where traditional research would never reach far enough. These cases show Neurofactor at its most distinctive: measuring human response in complex, meaningful and often unprecedented environments.
For the first time in the world we measured on the bike - out on a forest trail - whether riders experience more wellbeing on titanium than on carbon. A real-world field study with Pilot - Titanium Bicycles, where brain, experience and material meet.
Methods: Mobile EEG · frontal alpha asymmetry · field study
Read the Pilot caseA supercar experience is about anticipation, emotion, attention, status, sensory intensity and memory. Neurofactor measured participants during a real-world supercar experience, connecting brain response to the way people experience high-performance driving.
Methods: Mobile EEG · experience research
View the McLaren case
What happens in the brain when someone experiences original art in a museum - and how is that different from looking at a reproduction? In the Mauritshuis research around Girl with a Pearl Earring, Neurofactor investigated the neurological response to authentic art in a real museum context.
Methods: EEG · eye tracking · fMRI
Read the Mauritshuis case
A workplace shapes workload, attention, wellbeing, collaboration and how people experience their day. With the Neuro Office / Neural Workplace concept, Neurofactor helped develop a workplace based on the people using it and the conditions needed for better performance and wellbeing.
Methods: Profiling · behavioural science · workplace research
Explore the Neuro Office caseCan repeated exposure to an extreme situation help someone overcome fear? Neurofactor measured the brain during skydiving with EEG - bringing neuro measurement into a setting where the emotional response was real, intense and impossible to recreate in a traditional lab.
Methods: Mobile EEG · real-world measurement
View the skydiving caseYou do not need to browse every case. Start with the question behind your challenge. Filter Neurofactor cases by application, method, sector, outcome or case type - and see where neuroscience, profiling and behavioural science have been applied in contexts relevant to you.
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Application
Method
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Outcome
Case type
Challenge: Understand why authentic art creates a different response than reproductions.
Methods: EEG · eye tracking · fMRI
Outcome: Insight into attention, emotion and authentic cultural experience.
Read the caseChallenge: Design a workplace around workload, wellbeing and the people using it.
Methods: Profiling · behavioural science · workplace research
Outcome: A neuroscience-based workplace concept for better office experience.
Read the caseChallenge: Measure brain response during repeated exposure to extreme fear.
Methods: Mobile EEG · real-world measurement
Outcome: Real-world evidence of exposure and emotional response.
Read the caseChallenge: Understand attention, emotion and memory during high-performance driving.
Methods: Mobile EEG · experience research
Outcome: Insight into how people experience supercar driving.
Read the case
Challenge: Attract scarce Dutch engineers and German sales talent.
Methods: Neuro-recruitment · association research · profiling
Outcome: Sharper attraction of the right candidates with less wasted effort.
Read the caseChallenge: Understand which associations, product elements and website cues matter most.
Methods: Association research · profiling · visual research
Outcome: Target group insight and sharper product communication.
Read the caseChallenge: Explain record winter-tourism performance and value perception.
Methods: Profiling · association research · market data
Outcome: Additional audience insight and deeper experience value understanding.
Read the caseChallenge: Understand associations behind organising large-scale conferences.
Methods: Association research · profiling · market data
Outcome: Strategic positioning insight for international event audiences.
Read the caseChallenge: Improve online experience, proposition and customer response.
Methods: Neuro insights · behavioural design · market data
Outcome: Revenue growth and customer experience recognition.
Read the caseNeurofactor's work is not designed to stay in a research report. The value comes when insight is translated into sharper decisions, better experiences, stronger positioning and more effective execution. These cases show how behavioural and neuro insights can support real business challenges.
For ViveleDon, Neurofactor applied neuro insights to improve online experience, proposition and customer response. The work supported broader optimisation of the customer journey and webshop experience. In the period of these improvements, ViveleDon saw significant growth and later gained recognition for its customer experience and quality.
Outcome: Revenue growth · Customer experience
Read the ViveleDon caseResults are described with the nuance and context needed for responsible case communication.
OpusFlow needed hard-to-find Dutch-speaking engineers and German-speaking sales talent. Using neuro-recruitment, Neurofactor helped sharpen the associations, positioning and attraction strategy needed to reach the right candidates more effectively - reducing wasted effort and improving recruitment response.
Outcome: Candidate attraction · Lower recruitment waste
Read the OpusFlow caseFor Certina / Swatch Group, Neurofactor researched the associations and visual priorities behind a new product launch and website experience. The research helped reveal which product elements mattered to watch buyers and supported a sharper understanding of target group potential.
Outcome: Target group insight · Product communication
Read the Certina caseAustria Tourism wanted to better understand the associations behind winter sports, travel experience and perceived value. Neurofactor investigated the target groups, emotional associations and experience factors that influence how people perceive winter tourism - and how these factors contribute to value perception.
Outcome: Audience insight · Experience value
Read the Austria Tourism caseThe Hague & Partners asked Neurofactor to uncover the associations behind organising large-scale conferences - both in general and specifically for the city of The Hague. The findings helped explain how organisers perceive the city, what matters in destination choice and how positioning can be sharpened.
Outcome: Strategic positioning · Event decision-making
Read the The Hague & Partners caseEvery Neurofactor project starts with the decision that needs to be made. The method follows the question - not the other way around. Explore how EEG, mobile EEG, eye tracking, fMRI, fNIRS, profiling, association research, market data and business data appear across different cases.
Used to understand attention, engagement and emotional response as people experience content, environments, art, products or high-intensity moments.
Example cases: Mauritshuis · McLaren · Skydiving
View EEG casesUsed when the real response happens outside the lab - in museums, vehicles, workplaces, public spaces or extreme environments.
Example cases: McLaren · Skydiving · Real-world experience research
View mobile EEG casesUsed to understand what people see, miss, revisit and ignore when they interact with art, websites, products, content or environments.
Example cases: Mauritshuis · Certina · Website and experience cases
View eye tracking casesUsed to connect behavioural, market and audience patterns to positioning, recruitment, targeting and strategic decisions.
Example cases: OpusFlow · Austria Tourism · Certina
View profiling casesUsed when people cannot fully explain the associations that shape their preferences, trust, attraction or decision-making.
Example cases: Recruitment · Brand · Product and experience cases
View association casesUsed to connect neuro and behavioural findings to the commercial reality your organisation needs to act on.
Example cases: ViveleDon · Austria Tourism · The Hague & Partners
View strategy casesDifferent visitors look for different proof. A marketing leader wants to see customer behaviour. An HR leader wants to see candidate attraction. An experience team wants to understand perception, emotion and memory. Start with the challenge closest to yours.
Cases about propositions, campaigns, websites, attention, associations and customer journeys.
View marketing casesCases about candidate attraction, employer preference, neuro-recruitment and the associations that make talent feel drawn to an organisation.
View recruitment casesCases about museums, tourism, supercars, workplaces and real-world human response.
View experience casesCases about workload, wellbeing, office design and how people experience the environments where they work.
View workplace casesCases where brain response was measured outside traditional lab conditions.
View real-world EEG casesCases where behavioural insight informed targeting, positioning, proposition or strategic decision-making.
View strategy casesNeurofactor shares its research through keynotes, public events, premium sessions, round tables and invite-only research events. If you want to understand the thinking behind a case - or bring that thinking to your own audience - an event or keynote can be the easiest first step.
A live session can help your team see what these insights could mean for your own challenge.
Open talks, public sessions and keynotes.
Masterclasses and deep-dives into specific topics or methods.
Invite-only sessions around new research and exclusive demonstrations.
You do not need to know which method fits your challenge. Bring us the decision you need to make, the behaviour you need to understand or the outcome you cannot afford to miss. Neurofactor will help you define the right research route - whether that involves brain data, profiling, behavioural science, market data, business data or a combination of them.
We will help you identify whether neuro research, profiling or behavioural strategy is the right fit.
