Neurofactor combines neuroscience, profiling, behavioural science and business strategy to help organisations understand what people notice, feel, choose and do - especially when traditional data does not explain the result.
Explore the lab, team, ethics and ecosystem behind Neurofactor.
Neurofactor helps organisations understand why people respond, choose or behave the way they do - and turns that understanding into strategy.
Measuring what people cannot always explain.
Interpreting attention, associations, emotion and response through neuroscience and profiling.
Translating insight into decisions, communication, design, recruitment, sales, experience or workplace improvements.
The formula
Neurofactor is built for moments where rational data alone does not explain what is happening - when people react differently than expected, results stagnate or behaviour determines the outcome.
01
When conversion, recruitment, sales or experience results stop improving and the numbers no longer explain why.
02
When customers, candidates, employees or visitors behave differently from what research, surveys or assumptions predicted.
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When what people say does not fully match what they feel, notice, choose or do.
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When the outcome depends on understanding the people behind the data.
Neurofactor connects measurement, interpretation and application. The goal is not data for its own sake, but insight that can be used in decisions, strategy and execution.
We measure attention, associations, brain response and behavioural signals using methods such as EEG, eye tracking, fNIRS, implicit association research and, through partners, fMRI.
We translate neurodata, market data and business data into behavioural insight through neuroscience, profiling and behavioural science.
We turn findings into strategy for marketing, sales, recruitment, experience, workplace, stress, communication or behavioural change.
Neurofactor works with its own Neuro-lab and mobile measurement setups. This allows research to move beyond controlled environments and into real-world scenarios where behaviour actually happens.
Measurement becomes valuable when it leads to better decisions.
Neurofactor is led by people who combine research, neurostrategy, commercial understanding, partnerships and large-scale strategic programmes.
Founder, director, neuroscientist & profiler
Research · Profiling · Applied strategy
Martijn leads research, profiling and the translation of neuroscience into applicable strategies. He is also a frequent speaker on the business relevance of human behaviour.
Commercial director & neurostrategy consultant
Commercial opportunities · Neurostrategy · Customer questions
Hans identifies where neuro-research can improve business processes in marketing, sales, recruitment, customer journey and customer experience.
Strategic director
Strategy · Partnerships · Large-scale programmes
Bart focuses on strategic direction, services, partnerships, sponsoring and complex programmes that connect business data and brain data.
Neurofactor is part of a wider ecosystem that connects research, technology, strategy and communication when a challenge asks for more than one discipline.
Neurofactor
Research, profiling and applied behavioural strategy.
Neurotech
Technology and measurement capability for neuro-research.
NeuroCopy
Behavioural communication, copy and creative translation.
This ecosystem allows Neurofactor to connect research, technology, strategy and communication when a challenge asks for more than one discipline.
Understanding behaviour creates responsibility. Neurofactor sets clear boundaries around how its expertise is used and which questions it accepts.
This is a serious organisation with clear boundaries.
We review sensitive requests carefully.
We work with selected partners that extend Neurofactor's expertise across technology, recruitment, workplace, stress management, traffic and growth.
ANT Neuro
Technology partner
ClickTok
Traffic & growth partner
Your Projects
Workplace partner
Recruitment Solvers
Recruitment partner
Traffic Solvers
Traffic & growth partner
Centrum voor Stressmanagement
Stress management partner
Choose the route that best fits what you want to understand next.
Explore world-first research and practical business outcomes.
View casesSee how EEG, eye tracking, fNIRS, fMRI, profiling and behavioural research are used.
Explore methodsJoin a session or request Neurofactor for your stage.
View eventsLearn how teams can work with neurodata and behavioural insight.
Explore AcademyTell us what you are trying to understand, improve or decide. You do not need to know the method yet.
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