
The brain at work and in art - keynote at GLUE Amsterdam
See live how the brain responds to art and working environments.
- Thursday 17 September 2026
- Amsterdam · MADART Gallery
- Dutch
- Martijn den Otter
Keynote with a live EEG demonstration.
Join Neurofactor at keynotes, masterclasses, round tables and private research sessions where neuroscience, profiling and behavioural science become practical for marketing, sales, recruitment, experience and strategy.
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See live how the brain responds to art and working environments.
Keynote with a live EEG demonstration.

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Neurofactor keynotes translate neuroscience, profiling and behavioural science into business relevance. From customer choice and recruitment to real-world EEG, trust, attention and experience - every session is designed to help audiences see behaviour differently.
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Keynote topics

Martijn den Otter
Founder & director · neuroscientist / profiler
Martijn den Otter translates neuroscience, profiling and behavioural data into practical strategy. As founder and director of Neurofactor, he speaks about the hidden drivers behind attention, trust, choice, fear, experience and behaviour.
Speaks about
Our sessions are not built to entertain. They are built to change how you read behaviour, data and decisions in your own organisation.
Why people react differently than expected
What traditional data often misses
How the brain responds to trust, attention and friction
How neurodata can support marketing, sales and recruitment
What real-world EEG makes visible
How behavioural insights become business decisions
Each session is built with a specific audience in mind. Recognise yourself in one of these roles?
For marketing leaders who need to understand why campaigns, propositions or customer journeys do not perform as expected.
For sales leaders who want to understand the real drivers behind customer choice and trust.
For HR and recruitment leaders building hiring funnels that actually attract scarce talent.
For innovation teams who want behavioural evidence before launching propositions or experiences.
For experience and design teams that want to design with the brain in mind.
For organisers looking for a keynote that genuinely changes how their audience sees behaviour.
For boards and leadership teams making decisions where human behaviour is the deciding factor.
For public sector and behavioural change teams designing interventions that actually work.
Neurofactor sessions have helped audiences from boardrooms to international conferences understand behaviour through neuroscience.
"A keynote that completely changed how our team looks at customer choice."
"Practical, evidence-based and immediately useful. Rare for this topic."
"The first time neuroscience felt like a board-level conversation instead of a lab story."
Events give inspiration and first insights. The Academy helps teams structurally learn how to apply neurodata and behavioural insights inside their own organisation.
Three clear routes, depending on where you are.
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