Neurofactor
Events & keynotes

Events and keynotes that change how you see behaviour.

Join Neurofactor at keynotes, masterclasses, round tables and private research sessions where neuroscience, profiling and behavioural science become practical for marketing, sales, recruitment, experience and strategy.

Free events, premium sessions, VIP research days and keynote bookings.

Keynotes · Masterclasses · Round tables · VIP research events · Private sessions

Neurofactor keynote on stage with audience

Upcoming events

Join upcoming Neurofactor sessions, keynotes, masterclasses and research events. Choose the format that fits your level of interest, from open events to invite-only research sessions.

Martijn den Otter giving a keynote with a live EEG demonstration at MADART Gallery in Amsterdam
Keynote & live demoAccess via GLUE Amsterdam

The brain at work and in art - keynote at GLUE Amsterdam

See live how the brain responds to art and working environments.

  • Thursday 17 September 2026
  • Amsterdam · MADART Gallery
  • Dutch
  • Martijn den Otter
Plan your visit

Keynote with a live EEG demonstration.

Live EEG demonstration at a ClickTok event on TikTok campaigns and the brain
Keynote & live demoRegistration via ClickTok

How the brain responds to TikTok - from content to consistent results

Build TikTok campaigns that demonstrably match the brain of your audience.

  • Tuesday 6 October 2026
  • Location to be announced
  • Dutch
  • Martijn den Otter
Register

Includes a live EEG and TikTok demonstration.

Live EEG demonstration measuring stress in the brain at Pressure Talks in Eindhoven
Live demonstrationInvitation only · applications welcome

Pressure Talks - stress in the brain, measured live

See live how Neural Apex makes the brain more resilient to stress.

  • Thursday 22 October 2026
  • Eindhoven
  • Dutch
  • Martijn den Otter
Apply via Neurofactor

Doors open at 13:30.

Keynote on the brain, senses and customer experience in optics at the Oté customer day in Uden
KeynoteFor Oté customers

Customer experience in the brain - how customers choose their glasses

Discover what the brain and senses do when someone picks out glasses.

  • Monday 26 October 2026
  • Uden
  • Dutch
  • Martijn den Otter
Register via Oté

Second edition on 9 November 2026.

Keynote on the brain, senses and customer experience in optics at the Oté customer day in Uden
KeynoteFor Oté customers

Customer experience in the brain - how customers choose their glasses

Discover what the brain and senses do when someone picks out glasses.

  • Monday 9 November 2026
  • Uden
  • Dutch
  • Martijn den Otter
Register via Oté

First edition on 26 October 2026.

Choose the event format that fits your level of interest.

Neurofactor events are designed for different levels of curiosity, depth and access. Start with an open session, go deeper in a premium masterclass or request access to exclusive research events.

Free events
Free events

A low-threshold way to experience Neurofactor's thinking.

For prospects, professionals and visitors who want to understand how neuroscience becomes practical without committing to a project.

Access: Open registration

View free events

Open registration. Full means full.

Premium sessions
Premium sessions

Go deeper into a topic, method or business application.

For marketing leaders, sales leaders, HR and recruitment leaders, innovation teams and professionals who want practical depth.

Access: Premium ticket or paid access

Explore premium sessions

Free for premium ticket holders. Paid access for others.

VIP research events
VIP research events

Access new research, breakthrough insights and private demonstrations before they become public.

For selected clients, strategic partners, leadership teams and high-value prospects.

Access: Invite-only / access request

Request VIP access

Invite-only. Access can be requested. A waitlist may apply.

Bring Neurofactor to your stage.

Neurofactor keynotes translate neuroscience, profiling and behavioural science into business relevance. From customer choice and recruitment to real-world EEG, trust, attention and experience - every session is designed to help audiences see behaviour differently.

Tell us your audience, event format and topic. We will suggest the right keynote angle.

Keynote topics

The brain behind customer choice
Why people do not always do what they say
Neuroscience for marketing and sales
Neuro-recruitment and employer attraction
Experience design through the brain
What real-world EEG reveals
The science behind trust, attention and friction
World-first research: art, fear, supercars and offices
Martijn den Otter

Neuroscience, profiling and strategy - translated live.

Martijn den Otter

Founder & director · neuroscientist / profiler

Martijn den Otter translates neuroscience, profiling and behavioural data into practical strategy. As founder and director of Neurofactor, he speaks about the hidden drivers behind attention, trust, choice, fear, experience and behaviour.

Speaks about

  • Attention, trust and friction
  • Customer choice and decision-making
  • Neuro-recruitment and talent attraction
  • Experience and workplace design
  • Real-world EEG and profiling

What you will see differently after a Neurofactor event.

Our sessions are not built to entertain. They are built to change how you read behaviour, data and decisions in your own organisation.

01

Why people react differently than expected

02

What traditional data often misses

03

How the brain responds to trust, attention and friction

04

How neurodata can support marketing, sales and recruitment

05

What real-world EEG makes visible

06

How behavioural insights become business decisions

Designed for people who need to understand behaviour better.

Each session is built with a specific audience in mind. Recognise yourself in one of these roles?

Marketing leaders

For marketing leaders who need to understand why campaigns, propositions or customer journeys do not perform as expected.

Sales leaders

For sales leaders who want to understand the real drivers behind customer choice and trust.

HR & recruitment leaders

For HR and recruitment leaders building hiring funnels that actually attract scarce talent.

Innovation teams

For innovation teams who want behavioural evidence before launching propositions or experiences.

Experience and design teams

For experience and design teams that want to design with the brain in mind.

Event organisers

For organisers looking for a keynote that genuinely changes how their audience sees behaviour.

Boards and leadership teams

For boards and leadership teams making decisions where human behaviour is the deciding factor.

Public sector & behavioural change

For public sector and behavioural change teams designing interventions that actually work.

From public keynotes to private research sessions.

Neurofactor sessions have helped audiences from boardrooms to international conferences understand behaviour through neuroscience.

"A keynote that completely changed how our team looks at customer choice."
- Marketing director, international retail
"Practical, evidence-based and immediately useful. Rare for this topic."
- Head of HR, technology
"The first time neuroscience felt like a board-level conversation instead of a lab story."
- CEO, professional services

Want to go beyond a single event?

Events give inspiration and first insights. The Academy helps teams structurally learn how to apply neurodata and behavioural insights inside their own organisation.

Frequently asked questions