Customer experience in the brain: how customers choose their glasses

What happens in the brain of a customer picking out glasses? At the Oté customer days, Neurofactor talks about the brain, the senses and customer experience in optics, based on our association research into customer experience and customer needs in the optician industry.

We bring the research data and show what really moves customers when choosing glasses. That gives you concrete tools to answer customer questions better and strengthen the experience in your own practice.