How the brain responds to TikTok
Build TikTok campaigns that demonstrably match the brain of your audience.
- Tuesday 6 October 2026
- Location to be announced
- Dutch
- Martijn den Otter
- In collaboration with ClickTok
Includes a live EEG and TikTok demonstration.
Not from the user's side, but from the campaign side: how do you make sure your TikTok content optimally matches your audience, and that your formats deliver consistently better results? At this ClickTok event, Neurofactor shows what happens in the brain when people watch TikToks and how to act on it.
Through a case we ran together with ClickTok, you will see how Jumbo significantly increased its recruitment using neuroscience. First with association research to compose the ideal format, then by measuring videos for the right engagement: approach avoidance in the brain.
Live demonstration
During the keynote we give a live demonstration of how EEG and TikToks work together. You see on the spot what content does in the brain.
Practical
- Tuesday 6 October 2026
- Location to be announced
- Organiser: ClickTok
- Speakers: Martijn den Otter (Neurofactor, guest speaker) and Feyen Verouden (owner of ClickTok)
- Second edition follows in November 2026